How to Open an N11 Store and Sell: The Complete Guide

To open a store on N11, you first fill out the seller application form, then upload documents like your tax certificate, signature circular, and certificate of activity to the system. Opening the store itself is free — N11 doesn't charge any setup or membership fee, you only pay commission on what you sell. After you submit your application, the N11 team reviews your documents and typically approves them within 1-3 business days, or asks you to fix anything missing. Once approved, you can log into the seller panel, upload your products, and set prices and stock. During busy periods (right before campaigns), approval can take a few extra days, so it pays to apply early.

To become a seller on N11, you first need an active company — both sole proprietorships and limited/joint-stock companies can apply, but there's no individual seller status without a company. Your company's tax number must be active, and you need a bank account opened in the company's name along with an email address for order notifications. If you don't have a sole proprietorship yet and plan to sell regularly, you'll need to set one up first; this process usually takes a few days. During the application, you'll be asked for the following documents:

• Tax Certificate — Current year's copy, approved by the tax office
• Signature Circular — Notarized document proving the company representative's signing authority
• Certificate of Activity — Current certificate obtained from the trade registry
• Bank Account Details — IBAN in the company's name, the account payments will be deposited into
• ID Copy — The business owner's ID, for sole proprietorships

N11's commission rate isn't fixed — it varies by category: electronics and tech products start around 5-6%, while categories like fashion/accessories and mom-and-baby can climb to much higher upper limits. On top of the commission, every category has the same two additional deductions applied: a 1% + VAT Marketing Service Fee and a 0.67% + VAT Marketplace Service Fee. So for a 100 TL product, you need to factor in not just the category commission but also these two fixed fees — otherwise you'll overestimate your net profit. Shipping is a separate line item, billed according to your contracted carrier's rate.

Calculate category commission now

N11's payout days are fixed: the 3rd, 13th, and 23rd of each month. But for an order to enter this schedule, it first has to reach "completed" status, and then 7 days need to pass; so an order completed on the 1st earliest enters the payout list on the 8th and arrives in your account on the next available payout day (the 13th). Installment sales work a bit differently: the commission amount is deducted upfront, and the remaining net amount is paid out in advance, without waiting for the customer's installment plan to finish. This keeps your cash flow steady even on installment sales.

All three marketplaces follow a similar commission logic: a rate that varies by category, plus platform-specific additional fees. On N11, the category commission gets a 1% Marketing Fee and a 0.67% Marketplace Service Fee added on top; on Trendyol, the category commission is usually deducted as one more visible single line item; and on Hepsiburada, the service fee structure can be updated during the year. Which platform gives you the higher net profit depends on the category you sell in — the safest approach is to list the same product on all three platforms and see the real net profit difference for yourself. The table below summarizes the key differences:

Selling on N11 can be profitable with the right category and pricing — standing out among the platform's roughly 150,000 registered stores comes down to focusing on low-commission categories, keeping delivery times short, and maintaining a high customer rating. Just like on Trendyol and Hepsiburada, the seller who lists the same product at the best price with the fastest delivery comes out on top on N11 too — the buybox logic applies here as well. If you sell on multiple marketplaces, tracking stock and price sync by hand becomes unsustainable over time. Ecomiro's Buybox Tracking module automates this: it alerts you instantly when a competitor's price changes, and you can update your price on N11, Trendyol, and Hepsiburada from a single panel.

• Calculate your margin first in low-commission categories (electronics, home appliances)
• Keep delivery times short and aim to keep your customer rating above 4.5
• If you sell the same product on multiple marketplaces, automate your price and stock sync
• Plan your supply ahead of campaign periods so you don't run out of stock

Learn how to win the buybox