Profit margin calculator
Find the sale price that hits your target net margin, and convert between markup and margin. Commission, shipping and fixed costs included.
Target margin → sale price
Result
Recommended sale price
Commission + target margin must be below 100%. Lower one of them.
Markup ↔ Margin converter
Markup
Margin
Sale price
The formula
Net margin = Net profit ÷ Sale price. Because commission is charged on the sale price, the price that yields a target margin is solved as: Price = (Cost + Shipping + Other) ÷ (1 − Commission% − TargetMargin%).
Frequently asked questions
Markup is profit as a percentage of cost; margin is profit as a percentage of the sale price. A 50% markup equals a 33% margin. Mixing them is the most common pricing mistake.
Put your cost and all costs (commission, shipping) into the equation and solve for the price that yields the desired margin. Because commission depends on the price, the calculation is circular — this tool solves it for you.
There is no single answer, but net margin is generally not advised to drop below 15%. High-volume items run lower (10-15%); niche or branded products can reach 30-50%.
This calculator focuses on margin mechanics. For full VAT, service-fee and per-category commission handling across 7 marketplaces, use the Ecomiro commission calculator.
This tool is for guidance only and excludes VAT nuances, ad spend and returns unless you add them as "other costs". Ecomiro's analytics module computes the real net margin of every order automatically.
Track real margin on every order